Thursday, August 30, 2012

McDonald's (MCD) 2012 Review

McDonald’s operates or licenses more than 33,500 fast food restaurants world wide. 

Over the past ten years, the company has grown profits at a 13% pace but dividends at 26% annualized while earning a 25%+ return on equity. Looking forward, the pace of advance of dividends should slow somewhat although earnings growth is expected to continue at an above average pace as a result of:

(1) global growth not only in the number of restaurants but also in same store sales,

(2) introduction of new higher margin products [McCafe Real Fruit Smoothies, Frappes, Angus snack wraps],

(3) a revitalization program aimed at increasing market share via rising restaurant visits, growing brand loyalty and a new marketing campaign,

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