Tuesday, December 04, 2007

IPhones Take Over the Internet

Amazing. Really amazing.
clipped from blogs.wsj.com
iPhone owners were responsible for nearly one out of every 1,000 Web page views last month. This erases any doubt that the future of mobile devices most certainly includes the Web.
The iPhone has the same browser as Apple’s computers, meaning iPhone owners can see the same version of Web pages people see on their PCs.
IPhone owners embraced the browser to the extent that they represented 0.09% of all Web pages viewed in November. That doesn’t sound like much, but consider that through September, Apple had only sold 1.4 million iPhones.
As a point of comparison, devices running every version of Windows mobile operating system combined made up 0.06% of Web page views.
Companies have been making mobile devices that run Windows since 1996, according to Computer World, and three million of the devices were shipped in the first quarter of 2007 alone, according to research company Gartner.
By our calculations, iPhone owners are about 90 times more likely to view a Web page than the typical Internet user, of whom there are approximately 1.25 billion worldwide.
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IPhones Take Over the Internet

Posted by Ben Worthen

We’ve always felt that the iPhone’s game-changing feature was its Web browser. Now we have proof: iPhone owners were responsible for nearly one out of every 1,000 Web page views last month. This erases any doubt that the future of mobile devices most certainly includes the Web.

Many phones have Web browsers, but most of the time these were made specifically for mobile devices and only give phone owners access to watered-down versions of Web sites. The iPhone has the same browser as Apple’s computers, meaning iPhone owners can see the same version of Web pages people see on their PCs.

IPhone owners embraced the browser to the extent that they represented 0.09% of all Web pages viewed in November. That doesn’t sound like much, but consider that through September, Apple had only sold 1.4 million iPhones. As a point of comparison, devices running every version of Windows mobile operating system combined made up 0.06% of Web page views. Companies have been making mobile devices that run Windows since 1996, according to Computer World, and three million of the devices were shipped in the first quarter of 2007 alone, according to research company Gartner. Here’s some more perspective: By our calculations, iPhone owners are about 90 times more likely to view a Web page than the typical Internet user, of whom there are approximately 1.25 billion worldwide.

It’s obvious that people have a need for Web access even when they aren’t at their desks or at home or wherever else they have a PC. We think that businesses could make their employees more productive by making sure that the mobile devices they give them have a full-fledged browser. We’re not saying companies should go out and buy everyone an iPhone – although if you do we’d love to hear about it. But presumably, it’s just a matter of time until an iPhone-like browser is a standard feature on mobile devices.

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